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Culture MattersAnglo-American Relations and the Intangibles of 'Specialness'$
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Robert M. Hendershot and Steve Marsh

Print publication date: 2020

Print ISBN-13: 9781526151421

Published to Manchester Scholarship Online: May 2021

DOI: 10.7765/9781526151438

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 19 September 2021

Beatlemania and the Cultural Politics of 1960s America1

Beatlemania and the Cultural Politics of 1960s America1

(p.221) 9 Beatlemania and the Cultural Politics of 1960s America1
Culture Matters

Thomas C. Mills

Manchester University Press

Tom Mills considers the impact of transatlantic cultural crosscurrents though analysis of the Beatles’ 1964 conquest of the American popular music market and the apex of the cultural phenomenon known as Beatlemania. Placing Anglo-American musical transference into context with US consumer capitalism, the bourgeoning youth movement, and increasingly turbulent gender and racial politics, Mills reveals how Beatlemania fundamentally challenged many social norms of the era even while the group’s humor and charm, as well as American perceptions of British respectability, helped to mask its culturally subversive elements from the white American middle class.

Keywords:   Anglo-American, cultural history, the Beatles, Beatlemania, popular music, music industry, gender, race

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