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There is no soundtrackRethinking art, media, and the audio-visual contract$
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Ming-Yuen S. Ma

Print publication date: 2020

Print ISBN-13: 9781526142122

Published to Manchester Scholarship Online: January 2021

DOI: 10.7765/9781526142139

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Introduction: rethinking the audio-visual contract

Introduction: rethinking the audio-visual contract

(p.1) Introduction: rethinking the audio-visual contract
There is no soundtrack

Ming-Yuen S. Ma

Manchester University Press

Using Michel Chion’s concept of an ‘audiovisual contract’ as a framework, this chapter explore the broader questions of how sound and image, as well as listening and seeing, interact to produce meaning in experimental media art. These questions are considered within the specific context of cinema and media studies, art history and art criticism, sound studies, as well as more specialized discussions, including the ‘sound art’ versus ‘sound in art’ debate. This introductory chapter argues that experimental media art today generates new relationships between sound and image that both challenge the ocularcentric assumptions art and media scholarship, while pointing to the possibility of larger paradigmatic shifts in the human sciences that can destabilize the visual hegemony. This chapter also outlines the structure of the book, highlighting the flow of its main arguments and connections among individual chapters.

Keywords:   audiovisual contract, sound studies, sound art, diversity

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