Jump to ContentJump to Main Navigation
Critical design in JapanMaterial culture, luxury, and the avant-garde$
Users without a subscription are not able to see the full content.

Ory Bartal

Print publication date: 2020

Print ISBN-13: 9781526139979

Published to Manchester Scholarship Online: January 2021

DOI: 10.7765/9781526139986

Show Summary Details
Page of

PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 11 May 2021

Hironen and the representation of the other

Hironen and the representation of the other

Chapter:
(p.151) 5 Hironen and the representation of the other
Source:
Critical design in Japan
Author(s):

Ory Bartal

Publisher:
Manchester University Press
DOI:10.7765/9781526139986.00011

This chapter focuses on the furniture and jewellery designs created by the Hironen Studio from 1987 to 1995. The symbolic objects produced in this studio belong to the design-art genre and present the discourse concerning difference and otherness through a decadent visual style focused on extreme individualism, narcissism, and personal identity. This discourse is engaged by means of a transgressive visual strategy based on two aesthetic sources: the camp aesthetic stemming from Queer theory and its formulation of postmodern otherness and the Japanese ero-guro-nansensu (erotic-grotesque-nonsense) genre, which emerged in bourgeois popular culture during different periods in Japanese history, and similarly combined unconventional forms of behaviour. The visual combination of these aesthetic genres in contemporary design amounted to a visual protest against hegemonic taste as a representative of class, gender, and power.

Keywords:   Design art, ero-guro-nansensu, Queer design, Decadence design, Rumpelstiltskin, Adolf Loos, Biedermeier, Otherness and design

Manchester Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.