For the successful actress, developing her career through a move into theatre management was less easy as a woman than for her male co-workers. This chapter explores the dynamics of different managerial and business models adopted by some of those who took the risk in the mid nineteenth century and considers the challenges and misogyny that attended their endeavours. It examines the factors that could lead to success, such as repertoire choice, favourable critical reception and understanding of audience taste, and conversely analyses examples of financial failure leading to bankruptcy. Featured studies cover tenures in geographically disparate centres including London, Nottingham, New York, Melbourne and Dunedin.
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