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A Brief History of Thrift$
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Alison Hulme

Print publication date: 2019

Print ISBN-13: 9781526128836

Published to Manchester Scholarship Online: January 2020

DOI: 10.7765/9781526128843

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Consumer thrift: Keynes, consumer rights and the new thrifty consumers

Consumer thrift: Keynes, consumer rights and the new thrifty consumers

Chapter:
(p.79) 6 Consumer thrift: Keynes, consumer rights and the new thrifty consumers
Source:
A Brief History of Thrift
Author(s):

Alison Hulme

Publisher:
Manchester University Press
DOI:10.7765/9781526128843.00013

Examines how the context of the Great Depression saw the beginning of consumer rights organisations. Looks at the New Deal and how it taught the American people that not only was the thrift of the depression no longer necessary, but that it would actually harm recovery. Analyses how being thrifty went from saving, to consuming wisely and well, and how the consumer, not just the worker, was now all-important for the economic survival of a nation. Explores the influence of Keynes in this cultural change and the emergence of the citizen-consumer.

Keywords:   Great Depression, Consumer rights, New Deal, John Maynard Keynes, Citizen-consumer

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