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A Brief History of Thrift$
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Alison Hulme

Print publication date: 2019

Print ISBN-13: 9781526128836

Published to Manchester Scholarship Online: January 2020

DOI: 10.7765/9781526128843

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Nationalist thrift: making do, rationing and nostalgic austerity

Nationalist thrift: making do, rationing and nostalgic austerity

Chapter:
(p.69) 5 Nationalist thrift: making do, rationing and nostalgic austerity
Source:
A Brief History of Thrift
Author(s):

Alison Hulme

Publisher:
Manchester University Press
DOI:10.7765/9781526128843.00012

Explains the relationship between democracy and thrift in the Second World War home-front campaigns. Looks at make-do-and-mend in the UK and Roosevelt’s ‘fireside chats’ in the US. Goes on to analyse the ways in which this era has been used by current-day politicians and institutions to create nostalgia, and argues this nostalgia is used to fuel acceptance of austerity policies.

Keywords:   Make-do-and-mend, Self-sufficiency, Nationalism, Nostalgia, Second World War, Austerity

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