Football fandom is an important area of research that covers a wide range of activities, people and places around the world. This chapter introduces the ultras style of fandom and situates it within the wider academic literature on football fandom. It highlights how fandom meets in the broader public sphere and engages politically within the wider politico-economic changes in football, and wider social world. Within the football stadium, there is a performance of fans’ identities which helps generate and sustain their emotions. Significantly, fandom is emotionally charged and this fuels the ultras’ engagement in the sport, but also their interactions, relationships and sense of individual and collective self.
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