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Art, Global Maoism and the Chinese Cultural Revolution$
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Jacopo Galimbert, Noemi de Haro García, and Victoria H. F. Scott

Print publication date: 2020

Print ISBN-13: 9781526117465

Published to Manchester Scholarship Online: May 2020

DOI: 10.7765/9781526117472

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 11 August 2020

Reproducibility, propaganda and the Chinese origins of neoliberal aesthetics

Reproducibility, propaganda and the Chinese origins of neoliberal aesthetics

Chapter:
(p.325) 17 Reproducibility, propaganda and the Chinese origins of neoliberal aesthetics
Source:
Art, Global Maoism and the Chinese Cultural Revolution
Author(s):
Victoria H. F. Scott
Publisher:
Manchester University Press
DOI:10.7765/9781526117472.00022

Postmodernism is usually framed as a Western movement, with theoretical and philosophical roots in Europe. Victoria H. F. Scott’s chapter links artistic postmodernism to the influence of Maoism in the West, specifically through the dissemination and absorption of the content and form of Maoist propaganda. Taking into consideration the broad significance of Mao for art and culture in the West in the second half of the twentieth century, the chapter comes to terms with the material effects of a global propaganda movement which, combined with the remains of a personality cult, currently transcends the traditional political categories of the Left and the Right.

Keywords:   Mao, Maoism, art, Pop art, propaganda, aesthetics, postmodernism, art history, reproducibility, Walter Benjamin, Jeff Koons, Marcel Duchamp

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