Jump to ContentJump to Main Navigation
Robert Lepage's Original Stage ProductionsMaking Theatre Global$
Users without a subscription are not able to see the full content.

Karen Fricker

Print publication date: 2020

Print ISBN-13: 9780719080067

Published to Manchester Scholarship Online: May 2021

DOI: 10.7765/9781526115843

Show Summary Details
Page of

PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 01 July 2022

Branding Ex Machina

Branding Ex Machina

Chapter:
(p.155) 5 Branding Ex Machina
Source:
Robert Lepage's Original Stage Productions
Author(s):

Karen Fricker

Publisher:
Manchester University Press
DOI:10.7765/9781526115843.00011

Through his productions and his public statements about them, Lepage has long worked to debunk the lone genius model of artmaking. He has nonetheless become known for a distinctive and saleable artistic signature and is the only creative constant in work that, since the mid-1990s, has been produced and distributed via the production company Ex Machina, in association with Robert Lepage Incorporated, a private enterprise; in 2019 the arts centre Le Diamant, a project which Lepage initiated, became part of this small conglomerate of arts organisations with him at their centre. This chapter explores Ex Machina’s attempts in the first decade and a half of its existence (1994–2009) at branding its work in order to assist its circulation in the deterritorialised space of global performance, by associating the company with a set of core values including freedom from classification, collaborativity, and commitment to creativity as process. Engaging with the response of journalistic theatre critics to five of Lepage and Ex Machina’s productions (The Seven Streams of the River Ota, Geometry of Miracles, Lipsynch, Zulu Time,and The Blue Dragon), the chapter argues that Ex Machina’s attempts to turn process into a brand were not successful.

Keywords:   Ex Machina, branding, The Seven Streams of the River Ota, Geometry of Miracles, Lipsynch, Zulu Time, The Blue Dragon

Manchester Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.