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The Factory in a GardenA History of Corporate Landscapes from the Industrial to the Digital Age$
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Helena Chance

Print publication date: 2017

Print ISBN-13: 9781784993009

Published to Manchester Scholarship Online: September 2017

DOI: 10.7228/manchester/9781784993009.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 14 October 2019

From factory gardens to ‘connected gardens’

From factory gardens to ‘connected gardens’

Chapter:
(p.191) 8 From factory gardens to ‘connected gardens’
Source:
The Factory in a Garden
Author(s):

Helena Chance

Publisher:
Manchester University Press
DOI:10.7228/manchester/9781784993009.003.0009

From the 1950s until the end of the century, American architects and landscape architects were driving innovation in design for corporate clients, while in Britain differing economic and social conditions shaped some alternative strategies for designing office space. By the 1970s, with an increasing diversity and accessibility of leisure attractions outside the workplace, workplace recreation declined. In the twenty-first century digital age, the domesticated corporate garden of the early twentieth century industrial age has been reaffirmed; as companies strive to be socially responsible and sustainable, workplace gardens are promoted as sites for self-improvement. Providing gardens and physical exercise in the workplace is a response to the rapidity of technological change where nature’s redeeming powers become an antidote first to the machine age and then to the digital age and the corporate lives they construct. Corporate landscape design today has become a key factor in the promotion of responsible capitalism and at the same time, these landscapes play a vital role in the greening of our cities and suburbs and in embedding the principle that access to open green space is a human right.

Keywords:   Corporate campus, Corporate park, Modernism, Post-modernism, Responsible capitalism, Sustainability, Craft, Machine age, Digital age

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