Jump to ContentJump to Main Navigation
The Factory in a GardenA History of Corporate Landscapes from the Industrial to the Digital Age$
Users without a subscription are not able to see the full content.

Helena Chance

Print publication date: 2017

Print ISBN-13: 9781784993009

Published to Manchester Scholarship Online: September 2017

DOI: 10.7228/manchester/9781784993009.001.0001

Show Summary Details
Page of

PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 04 July 2022

‘The Most Beautiful Factory in the World’: the power of the garden image

‘The Most Beautiful Factory in the World’: the power of the garden image

(p.142) 6 ‘The Most Beautiful Factory in the World’: the power of the garden image
The Factory in a Garden

Helena Chance

Manchester University Press

An analysis of the extensive collections of photographs, illustrations, films and ephemera in company archives provides a fresh perspective on the factory gardens and parks. By means of illustrated lectures, publications and factory tours, in which the landscapes featured prominently, industrialists presented their enterprises as places of status, community, opportunity, health and hygiene and their products as authentic and modern. The landscapes and their representations defined this utopianist portrayal of working conditions and labour, and motivated myths about the commodities they produced. The advertising and packaging images from the early twentieth century of the companies discussed here are now iconic in the history of marketing and advertising, for it was largely through effective publicity that they became household names.

Keywords:   Nature, Ephemera, Lantern slides, Illustrations, Film, Company magazines, Factory tourism, Advertising, Marketing, World’s Fairs

Manchester Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.