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The Factory in a GardenA History of Corporate Landscapes from the Industrial to the Digital Age$
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Helena Chance

Print publication date: 2017

Print ISBN-13: 9781784993009

Published to Manchester Scholarship Online: September 2017

DOI: 10.7228/manchester/9781784993009.001.0001

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‘The Most Beautiful Factory in the World’: the power of the garden image

‘The Most Beautiful Factory in the World’: the power of the garden image

Chapter:
(p.142) 6 ‘The Most Beautiful Factory in the World’: the power of the garden image
Source:
The Factory in a Garden
Author(s):

Helena Chance

Publisher:
Manchester University Press
DOI:10.7228/manchester/9781784993009.003.0007

An analysis of the extensive collections of photographs, illustrations, films and ephemera in company archives provides a fresh perspective on the factory gardens and parks. By means of illustrated lectures, publications and factory tours, in which the landscapes featured prominently, industrialists presented their enterprises as places of status, community, opportunity, health and hygiene and their products as authentic and modern. The landscapes and their representations defined this utopianist portrayal of working conditions and labour, and motivated myths about the commodities they produced. The advertising and packaging images from the early twentieth century of the companies discussed here are now iconic in the history of marketing and advertising, for it was largely through effective publicity that they became household names.

Keywords:   Nature, Ephemera, Lantern slides, Illustrations, Film, Company magazines, Factory tourism, Advertising, Marketing, World’s Fairs

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