Jump to ContentJump to Main Navigation
The Factory in a GardenA History of Corporate Landscapes from the Industrial to the Digital Age$
Users without a subscription are not able to see the full content.

Helena Chance

Print publication date: 2017

Print ISBN-13: 9781784993009

Published to Manchester Scholarship Online: September 2017

DOI: 10.7228/manchester/9781784993009.001.0001

Show Summary Details
Page of

PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 23 May 2022

Designing the company Arcadia

Designing the company Arcadia

(p.119) 5 Designing the company Arcadia
The Factory in a Garden

Helena Chance

Manchester University Press

Rowheath Park at Bournville (from 1921) and the Hills and Dales Park, the Old Barn Club and Old River Park, made for NCR employees between 1906 and 1939, are highly significant to the history of corporate landscapes in terms of their scale and the sophistication of their designs in a factory context. A comparison of these parks, designed by landscape architects Cheals of Crawley, and the Olmsted Brothers respectively, reveal differences in the cultural, symbolic and stylistic approaches to landscape design in the two nations, including what it was possible to achieve in the suburban landscapes of Britain and the United States and in the beliefs, desires and expectations of the factory worker and his patriarch in what the landscape could provide for them. In context of corporate recreation, the scale and sophistication of these gardens and parks were astonishing and unprecedented. Their landscape architects succeeded in projecting local and national landscape identities through design, thus creating spaces that heightened employees’ sense of belonging to the region and to the corporate community.

Keywords:   Landscape identity, Landscape architecture, Place-making, Cheals of Crawley, The Olmsted Brothers, Wilderness, Suburb

Manchester Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.