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The Factory in a GardenA History of Corporate Landscapes from the Industrial to the Digital Age$
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Helena Chance

Print publication date: 2017

Print ISBN-13: 9781784993009

Published to Manchester Scholarship Online: September 2017

DOI: 10.7228/manchester/9781784993009.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 26 November 2021

‘The Factory in a Garden’/‘The Garden in a Factory’

‘The Factory in a Garden’/‘The Garden in a Factory’

(p.64) 3 ‘The Factory in a Garden’/‘The Garden in a Factory’
The Factory in a Garden

Helena Chance

Manchester University Press

Industrialists exploited the powerful cultural, symbolic and metaphorical meanings of gardens and parks to ‘engineer’ particular feelings, ideas, modes of behaviour and well-being amongst employees and consumers, particularly women. Gardens and landscaping had at times been employed for these means since the beginning of the factory system, but by the end of the century, landscaping at factories was becoming more sophisticated in terms of design and amenity. In America from the 1880s and to a lesser extent in Britain from the 1900s, the expertise of professional landscapists with specialist design and horticultural knowledge made it possible to enhance the beauty, function and symbolic value of the available space with the ultimate aims of increasing productivity and profit. Whilst promoted as a means to create a healthy environment, the union of gardens and factories was a form of social engineering to manipulate employees and to promote industrial capitalism as healthy, respectable, responsible and sustainable; therefore gardens and parks became agencies of control.

Keywords:   Cultural capital, Horticulture, Femininity, Social engineering, Control

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