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The Factory in a GardenA History of Corporate Landscapes from the Industrial to the Digital Age$
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Helena Chance

Print publication date: 2017

Print ISBN-13: 9781784993009

Published to Manchester Scholarship Online: September 2017

DOI: 10.7228/manchester/9781784993009.001.0001

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From model factory to modern factory

From model factory to modern factory

(p.38) 2 From model factory to modern factory
The Factory in a Garden

Helena Chance

Manchester University Press

Initiatives to make gardens and parks at factories were a part of the wider public health and urban planning reforms taking place in the late nineteenth and early twentieth centuries. In landscaping their factories and providing recreation space, industrialists contributed significantly to driving forward and funding environmental reform, although being privately owned and managed, they were subject to specific design considerations and rules of use. The First World War and its aftermath catalysed the importance of healthy and high-quality environments to industrial stability and progress, and the ‘Factory Garden Movement’ accelerated in the 1920s, inspired by a need to attract and to satisfy a more independent and demanding workforce. The key case studies are the Cadbury Chocolate factory in Bournville, UK; the National Cash Register Company factory, ‘The Cash’, in Dayton, Ohio, USA and Shredded Wheat and Spirella Corsets, companies that had factories in both nations.

Keywords:   Public health, Urban reform, Recreation, Cadbury, National Cash Register Company, Shredded Wheat, Spirella Corsets

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