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The Factory in a GardenA History of Corporate Landscapes from the Industrial to the Digital Age$
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Helena Chance

Print publication date: 2017

Print ISBN-13: 9781784993009

Published to Manchester Scholarship Online: September 2017

DOI: 10.7228/manchester/9781784993009.001.0001

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(p.1) Introduction
The Factory in a Garden

Helena Chance

Manchester University Press

This book presents a history of the factory gardens and parks movement in Britain and the United States, from its origins in the early Industrial Revolution, to its zenith in the years preceding the Second World War and concludes with an overview of the evolution of corporate landscapes from the second half of the twentieth century to the present. Industrialists attempted to assuage the effects of mass production by embracing the historical, cultural and metaphorical meanings of gardens to refine corporate culture and to redefine industry as progressive and responsible. Industry contributed distinctively and significantly to gardening culture and to opportunities for outdoor recreation in the first half of the twentieth century. Analysing factories from the point of view of landscape has produced a significant new interpretation of factory design, society and culture, which draws out the meanings of time and space in the factory that are not related to the production line. The discussion draws on empirical evidence underpinned by sources from a broad disciplinary base, including areas of research within architectural, art, photographic, landscape and garden histories; cultural geography, social history, philosophy, gender studies and social science.

Keywords:   Corporate landscape, Welfare capitalism, Power, Space, Social reform, Progressivism, Utopia, Cadbury, National Cash Register Company

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