Jobs to people
Jobs to people
livability, governance, and strategic planning
There has been a fundamental shift in urban economies as manufacturing has declined: the service sector, including culture, generates trade for cities but is difficult to measure according to the traditional “basic/non-basic” model. In the knowledge economy, firms want to locate where the people they employ want to live. This puts more emphasis on the specific, immovable assets of places. Livable cities put more emphasis on the quality of life; they do not compete for investment and jobs in the same way as competitive cities. Mega-events such as the Olympic Games which call attention to the tension between competitiveness and livability also highlight the need for long-term strategies and for delivery on legacy promises. In both kinds of cities, the waterfront and the coastal zone are the next strategic frontier, posing many seemingly insoluble problems around conflicts over land use and amenity values. Resolving these issues is the challenge of strategic planning.
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