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David Cameron and Conservative RenewalThe Limits of Modernisation?$
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Gillian Peele and John Francis

Print publication date: 2016

Print ISBN-13: 9781784991531

Published to Manchester Scholarship Online: May 2017

DOI: 10.7228/manchester/9781784991531.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 17 June 2021

Introduction: the politics of Conservative renewal

Introduction: the politics of Conservative renewal

(p.1) Introduction: the politics of Conservative renewal
David Cameron and Conservative Renewal
Gillian Peele, John Francis
Manchester University Press

This introductory chapter provides an overview of the key themes of the book. It analyses David Cameron’s strategy for rebuilding Conservative electoral appeal and the evolution of his modernisation strategy from his election as leader in 2005 to the Conservative victory in the general election of 2015. It explores the difficulties associated with modernising a political party, notably disunity over its future direction. It sets Cameron’s efforts to renew the Conservative Party against profound changes in British politics, especially declining support for the two major parties and the growing strategic influence of smaller parties such as UKIP. Finally the chapter introduces the different perspectives of the various authors and highlights their contribution to the analysis.

Keywords:   Conservative decline, modernisation, disunity, electoral change, major parties, UKIP

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