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Mixed MessagesAmerican Correspondences in Visual and Verbal Practices$
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Catherine Gander and Sarah Garland

Print publication date: 2016

Print ISBN-13: 9781784991500

Published to Manchester Scholarship Online: January 2017

DOI: 10.7228/manchester/9781784991500.001.0001

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The idea, the machine and the art: word and image in the twenty-first century. Envoi1

The idea, the machine and the art: word and image in the twenty-first century. Envoi1

(p.200) 11 The idea, the machine and the art: word and image in the twenty-first century. Envoi1
Mixed Messages

Catherine Gander

Sarah Garland

Manchester University Press

Taking in recent advances in neuroscience and digital technology, Gander and Garland assess the state of the inter-arts in America and the Western world, exploring and questioning the primacy of affect in an increasingly hypertextual everyday environment. In this analysis they signal a move beyond W. J. T. Mitchell’s coinage of the ‘imagetext’ to an approach that centres the reader-viewer in a recognition, after John Dewey, of ‘art as experience’. New thinking in cognitive and computer sciences about the relationship between the body and the mind challenges any established definitions of ‘embodiment’, ‘materiality’, ‘virtuality’ and even ‘intelligence, they argue, whilst ‘Extended Mind Theory’, they note, marries our cognitive processes with the material forms with which we engage, confirming and complicating Marshall McLuhan’s insight, decades ago, that ‘all media are “extensions of man”’. In this chapter, Gander and Garland open paths and suggest directions into understandings and critical interpretations of new and emerging imagetext worlds and experiences.

Keywords:   Imagetext, Affect, Materiality and immateriality, Digital, Virtual, Extended mind, Integrated mind

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