Chapter 3 investigates the printed magazine as a site where the world of art and fashion merged in the 1980s. Since the early 1990s fashion photographs have migrated effortlessly between the art field and the commercial field, between being considered as personal works or assignments limited by the ideas and wants of designers, brands and fashion publications. As pointed out by several scholars a crucial part of this development was the new aesthetics that emerged in the 1990s which challenged traditional notions of fashion as glamorous depictions of garments, a style labelled ‘trash realism’, ’radical fashion’ or ’post fashion’. However, as the chapter shows, an equally important material basis for this development was the emergence of new fora in the 1980s. Later on, in the 1990s and early 2000s several magazines that straddled art, style culture and high fashion appeared, such as Purple Prose, Tank, 032C and Sleek. This chapter trace the beginnings of these transgressions through a close examination of the two magazines i-D and Artforum, which from different positions and with different strategies served as an active interface between art and fashion in the 1980s.
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