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Communism and anti-Communism in early Cold War ItalyLanguage, symbols and myths$
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Andrea Mariuzzo

Print publication date: 2018

Print ISBN-13: 9781526121875

Published to Manchester Scholarship Online: January 2019

DOI: 10.7228/manchester/9781526121875.001.0001

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Towards a legitimation of prosperity?

Towards a legitimation of prosperity?

(p.196) 5 Towards a legitimation of prosperity?
Communism and anti-Communism in early Cold War Italy

Andrea Mariuzzo

Manchester University Press

This chapter deals with the consequences of post-WWII economic development on Italian political identities. The guarantee of economic growth in view of the prosperity of citizens became the main parameter for measuring the effectiveness of policy proposals. In Italy, the main political families presented the themes related to massive increases in production and living standards through the idealization of opposing models. The representations of the Soviet Union and the United States were the points of reference through which different socio-economic concepts surpassed their opponents’ criticism of their attitudes and offered a positive proposal regarding the demand for an assurance of prosperity throughout Italian public opinion. The different fortune of these foreign models of economic and civil development in Italy can be understood through a comparison of the treatment party press and popular magazines reserved for them. In spite of Communist efforts to present the Soviet ‘myth’ as an effective model of egalitarian and participated development, any comparison with the real success of the American way of life was impossible, and even Communists proved to be influenced, though with doubts and critics, by the emerging force of post-war ‘americanisation’

Keywords:   Soviet myth, American dream, Economic development in Italy, Americanisation, Consumer society, Marshall Plan

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