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Framing referendum campaigns in the news$
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Marina Dekavalla

Print publication date: 2018

Print ISBN-13: 9781526119896

Published to Manchester Scholarship Online: September 2019

DOI: 10.7228/manchester/9781526119896.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 26 September 2021

Framing political campaigns

Framing political campaigns

(p.11) 1 Framing political campaigns
Framing referendum campaigns in the news

Marina Dekavalla

Manchester University Press

This chapter explores framing as a broader theory of understanding media content and political communication in general. It reviews key themes in frame analysis and discusses previous work on the framing of political campaigns in different contexts. It also explores existing research on the generic frames commonly found in the coverage of political campaigns, and particularly of elections. Research exploring the conditions that give rise to such generic frames is also reviewed, with a view to establishing what may be learned from this research for the analysis of referendum campaigns.

Keywords:   Referendum, frame analysis, media, political decision-making, liberalism, popular inclusion, citizen involvement, strategic game

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