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The NGO Care and Food Aid from America 1945-80Showered With Kindness'?$
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Heike Wieters

Print publication date: 2017

Print ISBN-13: 9781526117212

Published to Manchester Scholarship Online: January 2018

DOI: 10.7228/manchester/9781526117212.001.0001

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New cooperative horizons (1955–61)

New cooperative horizons (1955–61)

Chapter:
(p.109) 4 New cooperative horizons (1955–61)
Source:
The NGO Care and Food Aid from America 1945-80
Author(s):

Heike Wieters

Publisher:
Manchester University Press
DOI:10.7228/manchester/9781526117212.003.0005

Chapter 4 traces CARE’s development during a period of recurring organizational crisis and economic instability. It analyses how CARE’s management and board of directors dealt with organizational overextension and the need to find both a new humanitarian mission and more sustainable business model. CARE began to apply for government-donated food surplus resulting from structural agricultural overproduction in the United States. By delivering agricultural abundance such as milk powder, butter oil and other food staples to people in the developing countries, CARE successfully occupied a humanitarian market niche and established itself as a (neither entirely private nor entirely public) provider of food aid.

Keywords:   Agricultural surplus, Public Law 480, Corporate crisis, Executive management, Humanitarian market niche

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