New cooperative horizons (1955–61)
New cooperative horizons (1955–61)
Chapter 4 traces CARE’s development during a period of recurring organizational crisis and economic instability. It analyses how CARE’s management and board of directors dealt with organizational overextension and the need to find both a new humanitarian mission and more sustainable business model. CARE began to apply for government-donated food surplus resulting from structural agricultural overproduction in the United States. By delivering agricultural abundance such as milk powder, butter oil and other food staples to people in the developing countries, CARE successfully occupied a humanitarian market niche and established itself as a (neither entirely private nor entirely public) provider of food aid.
Keywords: Agricultural surplus, Public Law 480, Corporate crisis, Executive management, Humanitarian market niche
Manchester Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.
