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Mega-Events and Social ChangeSpectacle, Legacy and Public Culture$
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Maurice Roche

Print publication date: 2017

Print ISBN-13: 9781526117083

Published to Manchester Scholarship Online: January 2018

DOI: 10.7228/manchester/9781526117083.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 03 August 2021

The digital age, media sport and mega-events: piracy and symbiosis in the cultural industries

The digital age, media sport and mega-events: piracy and symbiosis in the cultural industries

Chapter:
(p.77) 3 The digital age, media sport and mega-events: piracy and symbiosis in the cultural industries
Source:
Mega-Events and Social Change
Author(s):

Maurice Roche

Publisher:
Manchester University Press
DOI:10.7228/manchester/9781526117083.003.0004

What are the implications of the digital age and new media for media-sport and the mediation of sport mega-events like the Olympics? In this chapter we focus on the internet ‘piracy’ problem and look into recent governmental policies and practices which aim to address and curb internet piracy in both the USA and the UK. The core of the chapter addresses problems of internet piracy in the field of media-sport and the related field of major sport-events like the Olympic Games, and also high profile and high value football matches. In relation to the Olympics it looks ‘hard’ and ‘soft’ approaches by the IOC to address the internet ‘piracy’ problem. Finally, the chapter addresses the current co-existence between television and the internet-based media in the context of the Olympics, and the possibilities for a new symbiosis in this area.

Keywords:   sport mega-events, digital age, internet ‘piracy’, media-sport, Olympics, new symbiosis

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