Affective image operations
Affective image operations
Affective image operations are attempts to influence behaviour and stimulate action by evoking affects through images. The paper explores their forms and uses in political conflict, from video activism to war propaganda. Drawing together interdisciplinary research, the chapter develops a theoretical framework for analysing the affective and political force of still and moving images, arguing that the affective structure of images has four layers: Political affects and emotions are triggered by the specific interplay of visual forms, worlds, messages, and reflections. On the basis of this framework, several frequent types of affective image operations can be distinguished, illustrated by brief case studies of political web videos.
Keywords: Visual analysis, Theories of collective affect/emotion, Strategic use of affect/emotion, Political conflict, Web videos
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