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Adjusting the ContrastBritish Television and Constructs of Race$
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Sarita Malik and Darrell M. Newton

Print publication date: 2017

Print ISBN-13: 9781526100986

Published to Manchester Scholarship Online: May 2018

DOI: 10.7228/manchester/9781526100986.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 29 July 2021

Scheduling race

Scheduling race

(p.50) 2 Scheduling race
Adjusting the Contrast

Anamik Saha

Manchester University Press

This chapter argues, following Garnham’s lead, that the scheduling of ‘minority programming’ and the commitment to finding, or rather, creating audiences for this type of programming is a much more crucial moment in the cultural process than receiving the commission to make the programme in the first place. The relatively small amount of research literature stresses the process of scheduling as an ‘art form’, or as Jonathan Ellis puts it, the last creative act. But this chapter goes further and emphasises the ideological role of scheduling – specifically in relation to the representation of racialised minorities. Using a case study of British South Asian television workers reflecting on their experience of scheduling, the narrative demonstrates how this consideration is neglected and particularly opaque within a stage of production that has a determining effect on the recognition and representation of minorities on television.

Keywords:   minority programming, scheduling, British South Asian, production, representation of minorities

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