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Adjusting the ContrastBritish Television and Constructs of Race$
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Sarita Malik and Darrell M. Newton

Print publication date: 2017

Print ISBN-13: 9781526100986

Published to Manchester Scholarship Online: May 2018

DOI: 10.7228/manchester/9781526100986.001.0001

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(p.1) Introduction
Adjusting the Contrast

Sarita Malik

Darrell M. Newton

Manchester University Press

Even in the midst of contemporary political and cultural transformations, Public Service Broadcasting (PSB) remains an important part of everyday practice (public debate, private domestic rituals and market trends), of national order (how the national community is imagined, organised and addressed) and, ultimately, of public interest. This introductory chapter sets the context for the collection, a time when various shifts and conjunctures are impacting on and shaping how ‘race’ and racial difference are being perceived. It outlines how rapidly changing media contexts and environments are coinciding with the kinds of racial representations that are being constructed within PSB.

Keywords:   Race, media contexts, Public Service Broadcasting, cultural transformations, national community

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