Even in the midst of contemporary political and cultural transformations, Public Service Broadcasting (PSB) remains an important part of everyday practice (public debate, private domestic rituals and market trends), of national order (how the national community is imagined, organised and addressed) and, ultimately, of public interest. This introductory chapter sets the context for the collection, a time when various shifts and conjunctures are impacting on and shaping how ‘race’ and racial difference are being perceived. It outlines how rapidly changing media contexts and environments are coinciding with the kinds of racial representations that are being constructed within PSB.
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