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Beyond the MetropolisThe changing image of urban Britain, 1780-1880$
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Katy Layton-Jones

Print publication date: 2016

Print ISBN-13: 9780719099694

Published to Manchester Scholarship Online: May 2016

DOI: 10.7228/manchester/9780719099694.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 02 August 2021

Advertising the town

Advertising the town

(p.122) 4 Advertising the town
Beyond the Metropolis

Katy Layton-Jones

Manchester University Press

Drawing on a vast range of promotional ephemera, chapter four reveals the wide-ranging impact that commercial advertisements had upon the developing identities of British provincial towns. It demonstrates the process by which the priorities of private companies and speculators came to dominate and dictate the image of commercial and manufacturing centres throughout Great Britain. Incorporating evidence ranging from promotional porcelain to bills of trade and letterheads, this chapter interrogates and explains the process that led to the emergence of a collective and exclusively industrial identity for provincial urban Britain in the second half of the nineteenth century. In so doing it accounts for the extent to which the changing iconography of industrial and commercial Britain in the form of chimneys, bottle furnaces, warehouses and workshops were transcribed as visual motifs, creating a lexicon that artists and observers used to recognize, articulate and interpret the townscape. It concludes with a persuasive explanation for the eventual abandonment of pictorial conventions inherited from the eighteenth century and their replacement with a new formula defined by melodrama, expansive scale and discord.

Keywords:   Advertisement, Promotion, Trade, Commercial, Industrial, Manufactory, Directory, Vignette, Ceramics

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