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Capital and popular cinemaThe dollars are coming!$
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Valentina Vitali

Print publication date: 2016

Print ISBN-13: 9780719099656

Published to Manchester Scholarship Online: September 2016

DOI: 10.7228/manchester/9780719099656.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 03 August 2021

The time of popular cinema

The time of popular cinema

Chapter:
(p.10) 1 The time of popular cinema
Source:
Capital and popular cinema
Author(s):

Valentina Vitali

Publisher:
Manchester University Press
DOI:10.7228/manchester/9780719099656.003.0001

This chapter revisits the global economic, social and cultural dynamics that characterised the period from mid-1950s to the late 1970s, when places as far apart as Japan and Mexico, South Korea and Italy embarked on ‘economic miracles’. While social movements forced governments into important political concessions, a popular ‘youth culture’ took shape – simultaneously a new market for commodities and a mode of renegotiating the boundary between the public and the private. In Europe and in the United States these changes took place under the aegis of Keynesian economic policies that favoured controlled approaches to industry and restrained the kind of short-term speculative capital that was responsible for, among other things, cheaply produced popular films. But neither were Keynesian economic policies adopted uniformly across the globe, nor was this situation to last into the 1980s.

Keywords:   radical capital, social reproduction capital, economic miracle, mass culture, state (or government), commodity, private / public sphere

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