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The British monarchy on screen$
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Mandy Merck

Print publication date: 2016

Print ISBN-13: 9780719099564

Published to Manchester Scholarship Online: September 2016

DOI: 10.7228/manchester/9780719099564.001.0001

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The regal catwalk: royal weddings and the media promotion of British fashion

The regal catwalk: royal weddings and the media promotion of British fashion

(p.243) 11 The regal catwalk: royal weddings and the media promotion of British fashion
The British monarchy on screen

Jo Stephenson

Manchester University Press

On the March 9, 2012 lTV morning television show Daybreak, British fashion expert Caryn Franklin said of the Duchess of Cambridge: “she certainly does generate an enormous amount of money for the fashion industry. Anything she wears sells out instantly and certainly some of her favourite high street designers have posted record profits.”This chapter will look at the British screen media’s promotion of the nation’s fashion industry at home and abroad through its coverage of royal weddings. The 2011 marriage of Catherine Middleton and Prince William is its central subject, as a significant platform for the global promotion of British designers, both in the live BBC coverage of the event and the souvenir DVD highlights presenting an edited version with retrospective commentary. This will be compared to archive footage of British royal weddings across the 20111 century in Pathe newsreels, with references to other texts such as magazine articles and souvenir programmes, as well as the screen media coverage of other royal events.

Keywords:   Fashion, Royal wedding, Catherine Middleton, Prince William

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