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Conservative Orators from Baldwin to Cameron - Manchester Scholarship Online
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Conservative Orators from Baldwin to Cameron

Richard Hayton and Andrew S. Crines


How do leading Conservative figures strive to communicate with and influence the electorate? Why have some proven more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. T ... More

Keywords: Conservative Party, oratory, rhetoric, conservatism, political communication, political leadership, party strategy, ideological repositioning, electoral strategy

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780719097249
Published to Manchester Scholarship Online: January 2016 DOI:10.7228/manchester/9780719097249.001.0001


Affiliations are at time of print publication.

Richard Hayton, editor
University of Leeds

Andrew S. Crines, editor
University of Leeds

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