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England and the 1966 World CupA Cultural History$
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John Hughson

Print publication date: 2016

Print ISBN-13: 9780719096150

Published to Manchester Scholarship Online: January 2017

DOI: 10.7228/manchester/9780719096150.001.0001

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‘Out of time’: the World Cup and 1960s’ culture

‘Out of time’: the World Cup and 1960s’ culture

(p.106) 6 ‘Out of time’: the World Cup and 1960s’ culture
England and the 1966 World Cup

John Hughson

Manchester University Press

This chapter examines the occurrence of the1966 World Cup in England against the cultural mood, or perceptions of the cultural mood, of the mid-1960s. This involves consideration of the stereotype of the ‘swinging ‘60s’ and ‘swinging’ London. While these stereotypes are challenged the period was undeniably one of cultural change and England, certainly London, was regarded as a desirable international destination. The World Cup is examined within the popular culture context of this period and the non-football creativity, directly sponsored by the World Cup as a cultural and commercial occasion, is addressed. In this regard, items including posters, stamps, and the tournament’s mascot, World Cup Willie, are discussed. So too is the official film of the World Cup, Goal! In differing ways each these items offered something distinct, leaving a unique cultural legacy from the 1966 World Cup.

Keywords:   Swinging ‘60s, Popular culture, World Cup Willie, The Beatles, Pop Art

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