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The African presenceRepresentations of Africa in the construction of Britishness$
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Graham Harrison

Print publication date: 2013

Print ISBN-13: 9780719088858

Published to Manchester Scholarship Online: September 2013

DOI: 10.7228/manchester/9780719088858.001.0001

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The Year of Africa

The Year of Africa

(p.159) 8 The Year of Africa
The African presence

Graham Harrison

Manchester University Press

This chapter looks specifically at 2005, dubbed the ‘Year of Africa’. This year saw an unprecedented presence of Africa in public spaces, mainly through the Make Poverty History campaign, which is detailed in this chapter. The chapter details how the Make Poverty History campaign expanded by connecting with other powerful public communicators: New Labour, the media, and celebrities. The chapter argues that a campaign about poverty became ‘Africanised’ through reference to familiar associations of Africa with poverty. In the process of this connection, a strong discourse of national self-esteem was also created. The chapter finishes by comparing Make Poverty History with the emergence of a global social justice movement.

Keywords:   Global Poverty, Make Poverty History, New Labour, Africa Commission, Tony Blair, Gordon Brown, G8

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