This case study looks at French club Paris Saint-Germain (PSG), a club founded in 1970, which has had to build partisanship and attract supporters. It contends that the French press (chiefly L'Équipe and Le Parisien) dedicates extensive coverage to PSG and disparages it systematically to the confusion of supporters. It reveals that the attachment to symbols, including Daniel Hechter's jersey, the logo, the club's name, the stadium, Parc des Princes, is greater in times of transition, and that these are realms of memory (lieux de mémoire) according to the definition given by Pierre Nora. It analyses PSG's strategy to recruit players of foreign origin or descent to attract specific populations.
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