Jump to ContentJump to Main Navigation
Object MattersCondoms, Adolescence and Time$
Users without a subscription are not able to see the full content.

Nicole Vitellone

Print publication date: 2008

Print ISBN-13: 9780719075681

Published to Manchester Scholarship Online: July 2012

DOI: 10.7228/manchester/9780719075681.001.0001

Show Summary Details
Page of

PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 03 August 2021

Safer sex representations

Safer sex representations

(p.56) 4 Safer sex representations
Object Matters

Nicole Vitellone

Manchester University Press

This chapter examines the large-scale promotion of the condom in the US, UK and Australian mass media from the mid- to late 1980s, focusing on AIDS representations on television and in popular advertisements. It pays particular attention to the Australian ‘Grim Reaper’ advertisement, together with audience research studies on this national AIDS awareness campaign, and, in so doing, seeks to highlight the ways in which the condom has come to define national identity, sexual citizenship, and the production and recognition of difference.

Keywords:   condom, safe sex, promotion, mass media, AIDS representations, advertisements, AIDs awareness

Manchester Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.