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Douglas Coupland$
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Andrew Tate

Print publication date: 2007

Print ISBN-13: 9780719074882

Published to Manchester Scholarship Online: July 2012

DOI: 10.7228/manchester/9780719074882.001.0001

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‘I am not a target market’: Coupland, consumption and junk culture

‘I am not a target market’: Coupland, consumption and junk culture

(p.73) 3 ‘I am not a target market’: Coupland, consumption and junk culture
Douglas Coupland

Andrew Tate

Manchester University Press

This chapter explores Coupland's ambiguous representation of consumption with particular reference to his evolving, and idiosyncratic, fascination with rubbish; waste is a vital and ethically complex category in his fictional aesthetic. Indeed, the novelist's work resonates with the founding concept of Don DeLillo's Underworld (1998), that ‘waste is the secret history, the underhistory’ of civilization. It focuses on Coupland's interpretation of the practices and unconscious habits of mind that surround contemporary commercial activity. The first section focuses on Coupland's evocation of consumer culture. The second and third sections explore the afterlife of objects.

Keywords:   consumption, waste, Underworld, commercial activity, Coupland, consumer culture

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