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Innovation By DemandAn Interdisciplinary Approach to the Study of Demand and its Role in Innovation$
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Andrew McMeekin, Mark Tomlinson, Ken Green, and Vivien Walsh

Print publication date: 2002

Print ISBN-13: 9780719062674

Published to Manchester Scholarship Online: July 2012

DOI: 10.7228/manchester/9780719062674.001.0001

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PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSO for personal use.date: 27 May 2022

Innovation by demand? An introduction

Innovation by demand? An introduction

(p.1) 1 Innovation by demand? An introduction
Innovation By Demand

Andrew McMeekin

Ken Green

Tomlinson Mark

Vivien Walsh

Manchester University Press

This book offers broad conceptual overviews of ways that the sociological and economics literatures address issues of innovation, demand, and consumption. It looks at the sociological literature on consumption, focusing on research that offers alternative or complementary views to the concepts of ‘conspicuous consumption’ and individual choice. It also argues that there is more to the economics of consumption than the mainstream economists' paradigm of utility maximisation, reviews how consumption fits into ‘evolutionary’ models of economic development, examines the routine nature of food consumption, analyses how African Americans use consumption to express collective identity, discusses the involvement of consumers in innovation, considers users and how their needs may be incorporated (successfully or otherwise) in the design of high-tech products, and stresses the need to build an economic sociology/political economy of demand that goes from micro-individual through to macro-structural features.

Keywords:   demand, consumption, innovation, economic development, African Americans, collective identity, high-tech products, food consumption, consumers, individual choice

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