Publishing reason: John Toland and print and scribal communities
Publishing reason: John Toland and print and scribal communities
This chapter examines the role of John Toland in the print and scribal communities. Toland did more than simply read and write books: he was a key agent in disseminating ideas around the elite salons of early eighteenth-century Europe. His skill at manipulating both print and scribal works laid the foundation for his political ambitions: his literary transactions produced both cultural and political effects. The chapter describes how Toland manipulated and constructed diverse audiences for similar works, and discusses his attempts to communicate his ideas to powerful and politically effective communities.
Keywords: John Toland, print communities, scribal communities, political ambitions, literary transactions
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