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Women drinking out in Britain since the early twentieth century$
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David W. Gutzke

Print publication date: 2013

Print ISBN-13: 9780719052644

Published to Manchester Scholarship Online: May 2015

DOI: 10.7228/manchester/9780719052644.001.0001

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New money, new ideas, new women

New money, new ideas, new women

(p.164) 8 New money, new ideas, new women
Women drinking out in Britain since the early twentieth century

David W. Gutzke

Manchester University Press

The prevailing masculine culture of drinking had consistently thwarted efforts to attract female custom. Brewing company executives blocked entry of women into pub tenancies, hired managers whose wives received no remuneration and employed estate managers who presided over many licensed premises as notable for their overwhelming masculinity as for their vile hygiene. Traditional pub culture had little to offer women. Critics of the Thatcher Government Beer Orders have exaggerated its impact. Before the government imposed restraints in 1989, pubcos had begun changing the retailing of alcohol. The beer orders accelerated emergence of a new culture in which women as consumers, tenants or managers now became conspicuous. New women’s drinking habits emerged, and females played a critical role as decision makers in determining what alcohol was purchased.

Keywords:   Beer orders, Gender-neutral recruitment, Pub meals, Seven types of drink venues, Style bars, Generation X women, Generation Y women, Corporate social responsibility, Wetherspoon pubs, Speciality (imported) beers

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