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Women drinking out in Britain since the early twentieth century$
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David W. Gutzke

Print publication date: 2013

Print ISBN-13: 9780719052644

Published to Manchester Scholarship Online: May 2015

DOI: 10.7228/manchester/9780719052644.001.0001

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Men are from Mars, women from Venus:

Men are from Mars, women from Venus:

understanding the psychology of selling alcohol in the 1980s-90s

(p.146) 7 Men are from Mars, women from Venus
Women drinking out in Britain since the early twentieth century

David W. Gutzke

Manchester University Press

Ben Davis, licensed design consultant with Allied Breweries for some thirty years from 1949 and author of the widely read book, The Traditional English Pub: A Way of Drinking (1981), played a pivotal role in perpetuating the industry’s conservative, masculine drinking culture which alienated numerous potential female patrons. Davis exemplified the reactionary attitudes of the brewing industry, unwilling to grasp want factors—beverages, decors, colours, drinking psychology and facades—generated female custom. Repudiating Davis’ philosophy, pioneering entrepreneurs establishing pubcos rejected standard masculine décor as well as brown colours, and instead introduced female-friendly colours, furniture and layouts. These outsiders, notably Tim Martin (JD Wetherspoon) and Crispin Tweddell (Pitcher & Piano), inaugurated a revolution in design that transformed drink venues in the 1980s-90s.

Keywords:   Environmental psychology, Female-friendly bars, Tim Martin, Wetherspoon pubs, Market segmentation, Pubcos, Pitcher & Piano, All Bar One, Beer Orders, Branding

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