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Women drinking out in Britain since the early twentieth century$
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David W. Gutzke

Print publication date: 2013

Print ISBN-13: 9780719052644

Published to Manchester Scholarship Online: May 2015

DOI: 10.7228/manchester/9780719052644.001.0001

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The more things change, the more (some) things remain the same

The more things change, the more (some) things remain the same

(p.114) 5 The more things change, the more (some) things remain the same
Women drinking out in Britain since the early twentieth century

David W. Gutzke

Manchester University Press

Male subcultures of drinking began slowing changing in the 1980s, with women increasingly not only patronizing pubs and clubs but doing so without male escorts. Geographic differences persisted. Northern working-class clubs remained bastions of male sexism and racism notwithstanding government attacks on sexual and racial discrimination. For brewers, working-class drinkers remained the mainstay of customers. Advertising became even raunchier, reflecting society’s more accommodating attitudes. With this advertising culture, beer marketers continued to insinuate into the female mind an unmistakably negative view of beer drinking. Six distinct drink venues existed, dependent more on function than class: youth bars, fun pubs, lounge bars, family pubs, repositioned traditional ale bars, and gentlemen’s (sex) clubs. Both sexes began ranking toilet cleanliness as a priority in market surveys.

Keywords:   Drink venues, Unescorted women, Sexual inequality, “Men only” drinking, Working-Men’s Club & Institute Union, Gender differences, Conservative pub culture, Brewers’ conservative marketing mentality, Women’s growing wine consumption

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