Conservative Orators from Baldwin to Cameron
Conservative Orators from Baldwin to Cameron
Research Fellow in Rhetoric and British Politics
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Abstract
How do leading Conservative figures strive to communicate with and influence the electorate? Why have some proven more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. The individual orators featured are Stanley Baldwin, Winston Churchill, Harold Macmillan, Iain Macleod, Enoch Powell, Keith Joseph, Margaret Thatcher, Michael Heseltine, John Major, William Hague, Boris Johnson, and David Cameron. Each chapter is written by an expert in the field and explores how its subject attempted to use oratory to advance their agenda within the party and beyond. This is the first book to analyse Conservative Party politics in this way, and along with its companion volume, Labour Orators from Bevan to Miliband, marks an important new departure in the analysis of British politics. It will be of particular interest to students of Conservative Party politics, conservatism more broadly, British political history, ideologies and party politics, and communication studies.
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Front Matter
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Introduction
Analysing oratory in Conservative Party politics
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1
The oratory of Stanley Baldwin
Andrew Taylor
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2
The oratory of Winston Churchill
Kevin Theakston
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3
The oratory of Harold Macmillan
Brendan Evans
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4
The oratory of Iain Macleod
Mark Garnett
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5
The oratory of Enoch Powell
Philip Norton
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6
The oratory of Keith Joseph
Mark Garnett
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7
The oratory of Margaret Thatcher
Peter Dorey
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8
The oratory of Michael Heseltine
Mark Bennister
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9
The oratory of John Major
Timothy Heppell andThomas McMeeking
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10
The oratory of William Hague
Judi Atkins
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11
The oratory of Boris Johnson
Katharine Dommett
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12
The oratory of David Cameron
Tim Bale
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Conclusion
Oratory and rhetoric in Conservative Party politics
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End Matter
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