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The African presenceRepresentations of Africa in the construction of Britishness$
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Graham Harrison

Print publication date: 2013

Print ISBN-13: 9780719088858

Published to Manchester Scholarship Online: September 2013

DOI: 10.7228/manchester/9780719088858.001.0001

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(p.184) 9 Conclusion
The African presence

Graham Harrison

Manchester University Press

This chapter situates the Africa campaign tradition within broader media representations of Africa. The chapter argues that a key distinction between Africa campaigning and media reportage is the way each form of representation frames African state sovereignty: notably that sovereignty is not a strong concern in campaigning. The chapter finishes with a reflection on campaign prospects. The argument here is that campaigns need more than ever to reconcile themselves to communicating with a British public that is highly differentiated and also exposed to varied imagery of Africa. Basing itself on a key campaign report, Finding Frames, the chapter argues that appeals to a mass public will always been extremely limited in their ambition, and therefore campaigning should be based on more ‘niche’ and pluralised constituencies.

Keywords:   Media, Pessimism, Sovereignty, Intervention, Finding Frames

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