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Ephemeral cityCheap print and urban culture in Renaissance Venice$
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Rosa Salzberg

Print publication date: 2014

Print ISBN-13: 9780719087035

Published to Manchester Scholarship Online: January 2015

DOI: 10.7228/manchester/9780719087035.001.0001

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‘A trade open to any mortal man’: mobility and versatility in the Venetian printing industry

‘A trade open to any mortal man’: mobility and versatility in the Venetian printing industry

Chapter:
(p.73) 3 ‘A trade open to any mortal man’: mobility and versatility in the Venetian printing industry
Source:
Ephemeral city
Author(s):

Rosa Salzberg

Publisher:
Manchester University Press
DOI:10.7228/manchester/9780719087035.003.0004

This chapter considers a range of lesser known characters who became involved in the production and dissemination of cheap print in sixteenth-century Venice. It argues that it is essential to consider the mobility and professional versality of many of these figures, which lent energy and dynamism to Venetian print culture and connected Venice into wider cultural circuits. These included migrant printers who set up shop in the city and used cheap print as a way to establish their businesses, travelling street performers who also worked as publishers as a commercial sideline and a way to promote themselves and poor street pedlars trying to scrape a living by selling pamphlets. Several exemplary figures are examined including the Bindoni family of printers, the publisher Niccolò Zoppino and the performer Ippolito Ferrarese.

Keywords:   mobility, versatility, migrant, printers, street performers, pedlars

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