This chapter focuses on the role of the press in the political career of Richard Wainwright. Editorial support for the Liberal Party amongst major news titles went into decline after 1945, and was effectively non-existent by 1962. Wainwright was fortunate that this decline had not advanced as far in Colne Valley as elsewhere, but he had to work hard to reverse it. He was able to get the support of several local newspapers including Huddersfield Daily and Oldham Chronicle. Wainwright made excellent use of the press in his campaigns for Colne Valley.
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