Jump to ContentJump to Main Navigation
Devolution and the Scottish ConservativesBanal Activism, Electioneering and the Politics of Irrelevance$
Users without a subscription are not able to see the full content.

Alexander Smith

Print publication date: 2011

Print ISBN-13: 9780719079696

Published to Manchester Scholarship Online: July 2012

DOI: 10.7228/manchester/9780719079696.001.0001

Show Summary Details
Page of

PRINTED FROM MANCHESTER SCHOLARSHIP ONLINE (www.manchester.universitypressscholarship.com). (c) Copyright Manchester University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in MSO for personal use (for details see http://www.manchester.universitypressscholarship.com/page/privacy-policy).date: 22 September 2017

Counting on failure: Polling Day and its aftermath

Counting on failure: Polling Day and its aftermath

Chapter:
(p.104) 7 Counting on failure: Polling Day and its aftermath
Source:
Devolution and the Scottish Conservatives
Author(s):

Alexander Thomas T. Smith

Publisher:
Manchester University Press
DOI:10.7228/manchester/9780719079696.003.0007

This chapter describes some of the methods devised by the Conservative Party's local strategists in Scotland for assessing their ‘progress’ on Polling Day and at the election count that followed in order to ‘audit’ their campaign. Senior Tories drew on personal experiences of business and management in the running of their election campaign and then mimicked new organisational elites, such as the bureaucrats and civil servants tasked with running the elections locally, as they sought to audit their own campaigning practices. The various strategies employed by local Conservatives to ‘read’ what was happening around them produced some surprising – and potentially unsettling – results. This was partly because they were unable to predict the outcome of the elections in the light of all sorts of diverse factors, such as the weather. The methodological failure of senior Tory Party strategists to anticipate and effectively account for their electoral failure in turn reinforced their marginal status by rendering redundant their attempts to generate knowledge about themselves and a local political culture they deemed hostile to Conservatism.

Keywords:   Scotland, Conservative Party, elections, Polling Day, election campaign, bureaucrats, civil servants, political culture, weather

Manchester Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.