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State of PlayContemporary 'High-end' TV Drama$
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Robin Nelson

Print publication date: 2007

Print ISBN-13: 9780719073106

Published to Manchester Scholarship Online: July 2012

DOI: 10.7228/manchester/9780719073106.001.0001

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State of play: the TV drama industry — new rules of the game

State of play: the TV drama industry — new rules of the game

(p.54) 3 State of play: the TV drama industry — new rules of the game
State of Play

Robin Nelson

Manchester University Press

Taking a retrospective, long view of television-drama history, it appears that programmes which have been perceived to be of exceptional quality, canonical even, have typically emerged under circumstances in which the ‘creatives’ have had either exceptional control over the production process or an unusual level of commitment to it. This chapter sketches the political economy of TV3 bringing out, by stark comparison with the circumstances of TVI a changed approach to marketing and products. The account shows how, in the context of the postmodern economy and extended development of digital technologies, horizontally and vertically integrated media conglomerates have risen to dominance. National media companies and institutions have needed to respond, typically by means of commercial growth and merger. National regulatory bodies have been obliged to deregulate to reposition home industries and facilitate change but may need to continue to steer through regulation to ensure the maintenance of diversity and to meet local needs.

Keywords:   television-drama history, creatives, political economy of TV3, TVI, postmodern economy, digital technologies

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