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Salman Rushdie$
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Andrew Teverson

Print publication date: 2007

Print ISBN-13: 9780719070501

Published to Manchester Scholarship Online: July 2012

DOI: 10.7228/manchester/9780719070501.001.0001

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The pop novel in the age of globalisation: The Ground Beneath Her Feet and Fury

The pop novel in the age of globalisation: The Ground Beneath Her Feet and Fury

Chapter:
(p.176) 10 The pop novel in the age of globalisation: The Ground Beneath Her Feet and Fury
Source:
Salman Rushdie
Author(s):

Andrew Teverson

Publisher:
Manchester University Press
DOI:10.7228/manchester/9780719070501.003.0010

This chapter discusses the novels The Ground Beneath Her Feet and Fury, which take globalisation as a central theme. These tend to reflect more ambivalently upon the subject, since they focus upon global mass culture – a phenomenon in which Rushdie is able to discover egalitarian and utopian impulses flourishing alongside the darker machinations of international capital flows. On the one hand, in these novels Rushdie is clearly aware that mass popular culture is driven by, even complicit with, what Shaul Bassi calls ‘consumeristic ideology’. On the other hand, he is simultaneously concerned to argue that, despite this implication in capitalist economics, global mass culture has sufficient ideological autonomy and cultural complexity to offer a critique of the very same economic processes which have brought it into being.

Keywords:   Salman Rushdie, novels, globalisation, global mass culture, popular culture

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