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The Labour Governments 1964–70 volume 1Labour and Cultural Change$
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Steven Fielding

Print publication date: 2003

Print ISBN-13: 9780719043642

Published to Manchester Scholarship Online: July 2012

DOI: 10.7228/manchester/9780719043642.001.0001

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Conclusion. The 1970 general election

Conclusion. The 1970 general election

(p.217) 9 Conclusion. The 1970 general election
The Labour Governments 1964–70 volume 1

Steven Fielding

Manchester University Press

This chapter establishes how the Labour Party approached the 1970 general election and why members responded in the way they did to Labour's decisive rejection by the electorate. The party's failure to secure re-election suggests that it had not adequately come to terms with at least some of the cultural changes fostered by the ‘Golden Age’. The picture was, however, not universally bleak. With that proposition in mind, this chapter reviews how the party approached the 1970 campaign, assesses the result and accounts for Labour's response, one that set it down a path that led to the wilderness years of the 1980s.

Keywords:   1970 general election, Labour Party, Golden Age, cultural change

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