In the last three decades the anthropology of Western Europe has become almost exclusively an anthropology of urban life. The anthropology of rural life in Western Europe has been progressively neglected. Yet, just because cities concentrate people who continue to produce new and unexpected forms of social organization does not mean rurality becomes the emptying home of a tired traditionalism. Far from it. Since the city is only defined by opposition to the countryside, and since rural movements have urban effects, we cannot ignore the changes taking place in hamlets, villages, and rural towns throughout Western Europe. They are a integral part and parcel of life in Europe today. The key aim of this book is to redress this academic imbalance, by examining some of the central changes in the rural zones of contemporary Western Europe. In particular, most contributors look at the newcomers to these areas and the rainbow variety of effects they are having. The ‘alternative’ in our title is to be understood broadly. The contributors are not just looking at the self-proclaimed alternatives (hippies, New Agers, back-to-nature types, etc.) but at labour migrants from outside Western Europe and affluent resettlers as well. Members of all these groups are, in their own way, contributing towards the construction of a non-traditional countryside. All of them help to maintain life in rural areas which would otherwise be emptying of residents.